The Underwear database is in it's infancy. I have just started researching and populating it in my spare time so much of it is still lacking.
We're compiling a database of underwear brands and designers but it's in it's infancy right now as we can only do it in our spare time. We're scouring the Internet and doing our best to fill in the details but it's a slow process. If you find any errors or have anything to contribute, whether it's information or official brand photos and marketing promotions, then please send them on to me at

Joe Boxer Underwear

(1985 to present)


Iconix Brand Group (USA)


Joe Boxer was founded in 1985 by Nicholas Graham. In the United States, it's sold exclusively through Kmart and Sears. In April 2001 the Joe Boxer brand, which was facing bankruptcy, was sold to Windsong Allegiance and then in 2005 bought by Iconix Brand Group.


Fun loose Boxers and now basic briefs and boxer briefs

Joe Boxer became known for the fun loose boxers for men with loud and fun patterns. Now they also offer fitted boxer briefs and briefs that are more standard department store underwear.


Joe Boxer Thong
#209: Joe Boxer Thong
09-23-18 4:41 pm
Red & white pinstripe Joe Boxer trunks
#201: Red & white pinstripe Joe Boxer trunks
09-19-18 10:48 am
Gray & White Joe Boxer Boxer Briefs
#152: Gray & White Joe Boxer Boxer Briefs
07-17-18 6:42 pm